Privacy Policy

We have the following privacy policy ("Privacy Policy") to ensure the protection of personal information and other information provided by our customers (including users of our services, participants of our events, and other parties to any forms of transaction with us). Please be advised that Information provided by our customers will be handled in accordance with this Privacy Policy. In order to bring about the smooth business operations of our company and to ensure the provision of better services, we may acquire and retain Information in certain events. To secure the trust of our customers, we will handle Information that we may collect and/or retain, in the following manner:

1） Collection of Information

We collect Information fairly and legally.

2） Items of Information that we collect

Information that we may collect is the following items and information that is necessary to achieve the purposes set forth in the Article 3.
  1. Contact information, such as your name, address, phone, email, and other similar information
  2. Web browsing history, access logs
  3. Record of play
  4. Information about personal device including device ID
  5. Location information
  6. Card Name, Catch Phrase, DARTSLIVE CARD ID, PIN Number
  7. Darts game results and statistics
  8. Other Information necessary for our proper and efficient operation

3） Purposes of Use of Information

We will use Information that we collect, only to the extent necessary for achieving the following purposes:
  1. Responding to inquiries regarding our merchandise, sending of catalogues and the like, sending of gifts or prizes, making announcements on events such as game competitions, and handling of requests for the repair of products;
  2. Conducting marketing and surveys for the purpose of development and improvement of our products;
  3. Analysis of our service such as website traffic or use of games;
  4. Provision of information regarding our products and/or services;
  5. Management of scores, etc. of our customers;
  6. Management of overviews and/or results, etc. of our events;
  7. Registration for our system regarding our products/services;
  8. Sending auto-response emails that enable users to confirm information regarding themselves; and
  9. Display and delivery of personalized advertisements to each customer;
  10. Other matters necessary for our proper and efficient operation;
  11. And any and all purposes incidental to any of the foregoing.
If we are to be provided with Information of our customers in any event not described above, we will notify the customers in advance of the purpose of use of such Information. Please be advised that the name of any customer who applies for a gift/prize or an event may be published for the purpose of announcing winners or for any other purpose. Please ensure that any Information of those under the age of 16 is only provided upon obtaining the consent of his/her parent or custodian. Unless otherwise permitted by laws and regulations, if it becomes necessary to change any of the purposes of use, we will obtain the consent of our customers for such use.

4） Provision of Information to Third Parties

We will not provide Information of any of our customers to any third party without such customer's prior consent except where:
  1. required by laws and regulations;
  2. it is necessary for the protection of life, limb or property and where it is difficult to obtain such customer's consent;
  3. it is especially necessary for improving public health or promoting the sound growth of children and where it is difficult to obtain such customer's consent; or
  4. it is necessary for cooperating with a state organ, a local government, or an individual or business operator entrusted by either of the former two in executing the affairs prescribed by laws and regulations and where obtaining such customer's consent is likely to impede the execution of the affairs concerned.

5） Sharing of Information

We will use Information jointly with our parent companies, and their subsidiaries and affiliates (“Sega Sammy Companies”), pursuant to the provisions as set forth below.
  1. Items of Information to be used jointly
    1. -Name, address, gender, birth date, name of customer's company or organization, position, phone number, email address, play data, device ID, location information, and access logs
    2. -Other items necessary for proper and efficient operations
  2. Scope of the joint users
    1. -Sega Sammy Holdings Inc.
    2. -Other Sega Sammy Companies
  3. Purpose for which the Information is used by the joint users a) Provision of information regarding our services such as our products, events, campaigns, and questionnaires b) Planning and development regarding our products and services c) Marketing activities d) Management of the records regarding our products and/or services used by our customers e) Contacting to job applicants, decision of employment, and management of applicants f) Conducting background checks on whether our customers, including related entities/individuals, belong to and/or are associated with an organized crime group in order to determine whether to start, continuously engage in, or otherwise conduct any business transactions with such customers g) Other matters necessary for our proper and efficient operations
  4. Contact information with respect to the management of Information
      1. Sega Sammy Holdings Inc.
      2. Personal Information Inquiry
      3. Sumitomo Fudosan Osaki Garden Tower, 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo 141-0033, Japan

6） Measures for Controlling the Security of Information and Holding Period

  1. We will use our best efforts to maintain the accuracy of the content of Information to the extent necessary for achieving the purposes of use, and will take appropriate security control measures to prevent any leakage, loss or damage, etc., of Information.
  2. We will hold Information only for the period necessary for achieving the purposes set forth above. In case that you provide your Information to us in order to receive our particular service, we will hold the information only for the period that we provide the service to you (including further period required by applicable law if any), and delete the information promptly thereafter.

7） Supervision of Employees

We will exercise necessary and appropriate supervision over our officers and employees in order to ensure the secure management of Information.

8） Supervision of Entrustees

If we are to entrust any third party with the handling of Information, we will exercise necessary and appropriate supervision over such third party to ensure the secure management of Information.

9） Customers' rights and Handling of Complaints

  1. The customers who provide Information to us may request us to disclose, correct, delete, suspend and/or restrict the use of, and/or move Information to the extent allowable under the applicable laws.
  2. Besides the preceding paragraph, we will handle any complaints, etc. regarding the handling of Information, in good faith.

10） Establishment of Internal Rules regarding Information Protection, etc.

In order to implement this Privacy Policy, we will, through the establishment of internal rules for information protection or otherwise, ensure that our officers and employees are familiar with and implement the appropriate information handling, and we will endeavor to improve the status as necessary, through, among other things, timely auditing of the implementation status.

11） Compliance with Laws and Ordinances

We will use our best efforts to protect Information, in compliance with the relevant laws and regulations.

12） Public Announcement regarding the Retained Personal Data

Name of the business operator handling Information
DARTSLIVE Co., Ltd.
Representative Director Azuma Abe
Sumitomo Fudosan Osaki Garden Tower, 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo 141-0033, Japan
Purposes of use of the retained personal data
The purposes of use as set forth in Article 3 of this Privacy Policy
Procedures to Meet Requests for Disclosure, etc. and Where to File Complaints
We have a support desk for the handling of customers’ inquiries regarding Information, in order to meet any requests you may have for notification of the purposes of use of, disclosure or correction of, or suspension of use of your own Information out of the retained Information managed by our company. Please be advised that when making a request for disclosure, etc., you may be required to provide us with a copy of an official document such as your driver’s license or passport. In meeting the requests for disclosure, etc., we may request that you pay the actual costs thereof, including the costs for mailing, as well as the charges therefor. The details of the charges will be separately notified to you. Please make any inquiries regarding personal information (including any requests for disclosure, etc., and filing of complaints) through the “inquiry” form on our web page. If you have any questions regarding how to fill in the inquiry form on the web page, please contact:
DARTSLIVE Co., Ltd., User Support
Sumitomo Fudosan Osaki Garden Tower, 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo 141-0033, Japan

11） Announcement regarding Use of Our Website and Applications

1. Usage of Cookies, Ad IDs, etc.

For the purpose of improving users' experience of our website and applications, we use cookies (information that is sent to our users' device when they use our website and that is stored on the hard disk or memory) or an Ad ID (an ID generated by the operating system of users' device for advertisements) to collect statistical data such as page views on our website or applications for the optimization of our website or app display. Cookies or Ad IDs are used for the purpose of providing better services, such as for the collection of access information by Google Analytics and Google Firebase SDK for ensuring the smooth operation of our web and app pages, and will not in any way infringe upon the privacy of users or affect the usage environment of users.

2. Usage of Data Collection Modules (DCMs)

For the purpose of improving our services, we collect access information on our website or applications through the use of DCMs (Programs to collect data for access analysis, such as Google Analytics and Google Firebase SDK). DCM is a tool that collects user information through Cookies and Ad IDs. The methods of collecting and using the access information are described in each provider's Terms of Service and Privacy Policy. For more details, please refer to the provider’s website, etc.

3. Usage of Behavioral Targeting Ads

Our website and applications use Behavioral Targeting Ads via a program provided by a third party, such as a digital advertising company, to display ads relevant to users' interests as an effective method. Using cookies and ad IDs, third party digital advertising companies collect informative data such as search keywords, browsing history, and IP addresses, to estimate the users' interests, region of residence, gender, and age range, and then deliver ads accordingly. No personally identifiable information such as address, name, telephone number, or email address is collected.
We use the following third-party digital advertising companies:
(1) Google Ads
(2) Google AdMob
(3) Yahoo! Promotion Ads


■Use of Cookies
You can choose whether to allow us or third-parties (e.g. our analytics and advertising partners) to set cookies which are not strictly necessary for the functioning of the website via the cookie banner or cookie settings interface provided on the website.
In addition, Customers can limit or disable the cookie function by changing the settings on their deviceʼs browser (Internet browsing software) regarding the sending and receiving of cookies. When the cookie function is restricted or disabled, you may be unable to use some services or functions on some sites, and you may be restricted in your use of various Internet services.
For more information on how to set up your browser to accept or reject cookies, please refer to the help section of your browser.

■Use of Ad IDs
Customers can disable Behavioral Targeting Ads using ad IDs by changing the Ad ID settings on their device. Please refer to the website of the device or OS provider for details on how to change the Ad ID settings.

■Disablement (Opting out) of Behavioral Targeting Ads
You may disable (opt-out of) Behavioral Targeting Advertisements from third party advertisers by following the steps on their websites, etc.
・You can opt out of Google by going to the opt-out section of Google’s Ad settings.
・You can opt out of Yahoo! by going to the opt-out section of the Yahoo! Promotion Ad site.
・The Network Advertising Initiative's opt-out page allows you to disable the use of some (but not all) cookies by third-party digital advertising companies at the same time.
・If you wish to disable Behavioral Targeting for applications (opt-out), please follow the instructions below:
・To disable behavioral targeting (IDFA) for your iOS applications,
・To disable Behavioral Targeting (AAID) in Android applications,

■Terms and Conditions for Behavioral Targeting Advertising Providers, etc.
Please refer to the Terms and Conditions for each Behavioral Targeting Advertising Provider (Google Privacy Policy, Yahoo! Japan Privacy Policy, etc.) for information on how they collect and use information.
Customers use our website and applications at their own risk, and we shall not be liable for any disadvantage or damage caused by the use of these or other websites linked to them.


Revised: April 1, 2023
DARTSLIVE Co., Ltd.